Beginning in 2011, the Water Cube has been used to select and introduce high-grade and high-quality performances while continuing holding sport events and maximizing the functional value of the Olympic venues at the same time.
6 sessions of CCTV’s First Online Spring Festival Gala 2011sponsored by CNTV of CCTV will be recorded at the Water Cube from January 20 to January 30, 2011 and will be broadcasted in CCTV and CNTV during the Chinese New Year. CCTV’s First Online Spring Festival Gala 2011 provides the netizens an opportunity by the national media for the first time for zero-distance and zero-threshold participation, and creates historic records in the scope, the time span, and the scale of coverage and influence. Up to now, two sessions of the network spring festival gala have been successfully recorded, and netizens and the audience have witnessed the wonderful moments at the Water Cube.
Along with the beautiful voice of the network spring festival gala, the Water Cube has also ushered Taobao Annual Convention 2010, Sina House Innovation Summit 2010, McDonald's Classic Annual Convention 2010, FBLIFE SUV Selection and Award Ceremony 2011, Sina Network Festival Party 2010 and other big events, presenting fantastic and gluttonous feasts to the public.
On the evening of January 18, FBLIFE initiated and organized FBLIFE SUV Selection and Award Ceremony 2011 at the Water Cube. With the background of blue light, 26 awards including Annual Best All-around SUV and Annual Best City SUV had been given to different well-known automobile manufacturers. In addition to world-famous manufacturers including Mercedes - Benz, BMW, Volkswagen, Toyota, Subaru and other brands, the awards also went to JMC, the Great Wall and other domestic manufacturers. Various automobile manufacturers had gathered at the Water Cube, presenting an eye-catching annual festival.
An official of FBLIFE in charge of the event said that the cooperation with the Water Cube reflected the ideological origin that the water benefits everything in the world but never contends its own contribution, which is in line with the concept of operation of FBLIFE in promoting the prosperity and flourishing of pan-outdoor industry in China, leading the progress and development of high quality of life and culture in China, and returning the society, the members and the industry.
On the evening of January 19, Sina Network Festival Party 2010, known as “Network Oscar", was held at the Water Cube. Feng Xiaogang, Ge You, Guo Degang, Fan Bingbing, Yao Chen and many other guests had dialogues with Sina Entertainment to talk about the life changes by Weibo. As the year-end finale of Sina, the network festival has gathered the most pioneering 450 million Internet users of China, and together with presently the most popular Sina Weibo, presents a panoramic view of the role models and works in Chinese entertainment, culture, sports, cities, brands and other areas in 2010. Ge You and Fan Bingbing were awarded as the Best Actor and Best Actress with their respectively excellent performance in 2010. The blue background and graceful atmosphere of the night were highly praised by the guests. The Water Cube once again demonstrated the great achievement in the use of Beijing Olympic Venues after the Games to the world.