The China Three to Three Basketball League Match 2016, independently promoted by Inter Sports under Beiao Group’s umbrella, came to an end on 31 July. The event was conducted in 30 provincial competition areas, covering 217 cities, and attracted up to 150,000 players to participate in. Inter Sports carried out high profile promotion for the match. The activation ceremony of the match, competitions played in six big areas and the national final were privileged with CBA broadcast team for TV signal production, and were broadcast live on CCTV 5+ to the whole country. The total length of broadcast at the prime time was as long as 12 hours, and it was concurrent with live or recorded broadcast on regional satellite TV stations. Moreover, with the help of the innovative communication of the new media platform, WeiBo and MiaoPai got millions and millions of views and hits; Huajiao live platform attracted 100,000 online viewers on average each day and every 15 minutes, there was a league brand and sponsor exposure opportunity. PPTV gave substantial network broadcast and video coverage at the provincial competition level stage. Besides, giving preference to Capital Healthcare Company as the partner boosted internal resource integration and synergetic development within the BSAM system.
(Contributed by Beiao Group)