On February 4, 2017, “2017 Bird’s Nest ? London Derby” Football Match between Premier League Chelsea Football Club against Arsenal Football Club, with Inter Sports (a subsidiary of Beijing Beiao Group) as Investor and Operator, will be held in “Bird’s Nest” on July 22, 2017. Both soccer teams announce such news through their respective official media. This will be the debut of Premier League London Derby in China. Both Chelsea Football Club and Arsenal Football Club promise to present the main lineup. Xinhua News Agency, Sohu, Sina, NetEase, Tencent and other domestic media try to be the first to reprint the relevant news.
After successful launch of series of soccer events entitled “2010’ China Tour of Barcelona Football Club”, 2014’ South American Super Derby” and “2015 China Tour of FC Bayern Munchen”, this will be another top-class international football tournament invested and operated by Inter Sports. This makes a good start of Inter Sports for football brand projects in the next decade. Currently, football project work has been in full swing, and the official Weibo and WeChat is under ongoing operation. Subsequently, investment attraction and ticketing sales will be kicked off.