At AM 7:30 on June 11, “2017 Beijing Tongzhou Half Marathon” fired the racing shot. This event was jointly hosted by the Chinese Athletics Association, Tongzhou District People’s Government and BSAM and co-organized by Sports Bureau of Tongzhou District and Inter Sports (a subsidiary of Beijing Beiao Group Corporation). Beijing Municipal Sports Competition Management Center offered professional guidance. This was the first-ever large-scale outdoor marathon professional event since Tongzhou becomes a sub-center of Beijing City, which attracted a total of 6,000 players. Zhang Libing (Head of Tongzhou District), Yue Peng (Chairman of BSAM), Wang Nan (Deputy Director of Track and Field Sports Management Center of the State Sports General Administration), Chen Jie (Deputy Director of Beijing Municipal Sports Bureau), Fu Xiaohui (Deputy Secretary of the CPC Tongzhou District Committee), Li Yalan (Deputy Head of Tongzhou District), Wu Xiaonan (Vice President of BSAM) and other leaders attended.
Tongzhou District deployed 530 policemen to ensure the safety of this marathon event. In addition, 1,438 security personnel, 1,070 volunteers and 400 medical care personnel fulfilled supportive tasks. Beijing TV Station made 2-hour live broadcasting for this event. More than 50 media (including Tongzhou TV Station) made news reports on this event, seized this good opportunity, and gave publicity to development achievement of Tongzhou District in the new environment and the charm of Canal Culture. This event was launched in smooth manner, organized in proper manner and publicized in widespread manner. Especially considerate medical emergency preparedness was made in response to extreme hot weather. Eventually, the first-ranking male player and female player reached the finish line with 1 hour, 11 minutes and 39 seconds and 1 hour, 20 minutes and 49 seconds, respectively.
This year marked the 1st Tongzhou Half Marathon which was highly praised by leaders of Track and Field Sports Management Center of the State Sports General Administration, Beijing Municipal Sports Bureau and Tongzhou District People’s Government, runners and sponsors, which laid a solid foundation to make Tongzhou Half Marathon “an everlasting top-level event”. At the same time, ten BSAM subsidiaries, such as Dynagreen Environmental Protection Group Co., Ltd, Beijing Huayu Energy Technology Co., Ltd, Capital Healthcare Group, Beijing Science Park Development (Group) Co. Ltd, CHJ-CARE Co., Ltd and National Aquatics Center carried out brand display and promotion in this event. Nearly 50 BSAM players participated in this event so that employees were united and teamwork was enhanced, thereby demonstrating vigorous corporate culture of BSAM. As BSAM brand display and event service platform, Beijing Beiao Group Corporation will make greater efforts to grasp resources, develop business and further contribute to upgrading brand influence of BSAM.